The AI Age and Marketing: Why Human Creativity Is Still a Super Power

Artificial intelligence is becoming increasingly woven into the fabric of modern marketing. From data analytics to automated customer engagement, the role of the human marketer is evolving, not disappearing. There is still a need for empathy, creativity, and strategic thinking.

We spoke with Katie Gray, founder, principal, and fractional marketing leader, and Meagan Sweigart, principal and fractional marketing consultant at Kinetic Marketing Communications, to explore how marketers can navigate this AI-powered era without losing the human connection that drives meaningful engagement. Their insights offer a grounded perspective on how to stay relevant, creative, and emotionally intelligent in a time when machines are doing more of the heavy lifting…