Drip Campaigns: The Pre-Planned, Targeted, and Effective Way to Engage

Picture the mighty stalactites and stalagmites seen far below the planet’s surface, gracing so many striking caves. How were those impressive structures created? One drip at a time, of course.

Marketers can also use the drip approach for creating truly strong bonds with their audiences, cementing brand awareness, customer loyalty, and purchases, as well. Drip campaigns use a measured approach and pre-planned materials to reach out to potential leads at just the right times and, when executed well, can greatly increase the returns marketers get on their ad spend.