Picture the mighty stalactites and stalagmites seen far below the planet’s surface, gracing so many striking caves. How were those impressive structures created? One drip at a time, of course.
Marketers can also use the drip approach for creating truly strong bonds with their audiences, cementing brand awareness, customer loyalty, and purchases, as well. Drip campaigns use a measured approach and pre-planned materials to reach out to potential leads at just the right times and, when executed well, can greatly increase the returns marketers get on their ad spend.