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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Updated photography and videography to portray how Belmont Village residents continue to live active, fulfilled lives in a safe and nurturing environment.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Refreshed messaging, concept, and imagery in advertising to convey Belmont’s unique combination of luxury, hospitality, and wellness, and unparalleled memory care.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Expanded brand awareness efforts beyond the community-level to the DMA-level by creating a multi-channel strategy that included a mix of PR, zoned cable TV, streaming, national magazine titles, and programmatic advertising targeted to the demographic.</image:caption>
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      <image:caption>Developed and customized campaign landing pages for each of the major markets.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Developed content marketing initiatives, such as advertorials and campaigns that target prospective residents and families higher in the marketing funnel.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Developed and launched a monthly national webinar series featuring industry leaders addressing relevant senior health and wellness topics.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Created a dementia resource microsite that positions Belmont as the leader in memory care.</image:caption>
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      <image:title>Case Study | Belmont Village</image:title>
      <image:caption>Enhanced SEO through updated content, directory listings, and backlinking strategies and optimized SEM efforts by shifting to an unbranded keyword strategy.</image:caption>
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